| Senior Social Media Market Strategist | |||||
Company: Highmark HealthLocation: Hybrid, PA Employment Type: Full Time Date Posted: 07/05/2022 Expire Date: 09/05/2022 Job Categories: Advertising/Marketing/Public Relations |
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| Job Description | |||||
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Senior Social Media Market Strategist It’s a very exciting time to join the Highmark Health social media team. Our growing center of excellence is looking for a talented and data-driven strategist to help us continue to level up our practice. This role will support a variety of areas across our enterprise, including the insurance and care delivery elements of the organization. In addition to strong social media strategy chops, the ideal candidate will possess solid experience in one or more of the following: executive visibility or thought leadership; employee advocacy programs; social media governance; and reputation management. Assignments will vary based on the best candidate’s skills, preferences, and passions. You’ll be in great company as well, on a team with six other social media practitioners on our Pittsburgh-based team. This role has the option of primarily working from home with 1-2 days a week in the office and as needed. Candidates can work out of any of our regional offices as well, including PA: Pittsburgh, Camp Hill, Wilkes-Barre; NY: Buffalo, Albany; DE: Wilmington JOB SUMMARY Strategizes and creates comprehensive, cross-platform, high-quality social-media communications for Highmark health plan members and other target audiences. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, and reporting/analytics. Consults with internal departments and programs to develop marketing plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies. JOB SUMMARY Strategizes and creates comprehensive, cross-platform, high-quality social-media communications for Highmark health plan members and other target audiences. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, and reporting/analytics. Consults with internal departments and programs to develop marketing plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies. QUALIFICATIONS Minimum Bachelor’s degree 5 years in Social media 5 years of Writing and Editing 5 years Marketing Preferred Master’s degree Digital or other advertising agency experience Health care industry experience Retail marketing experience Blogging experience Graphic design experience HTML experience HootSuite Enterprise, ShortStack, WordPress, and/or PhotoShop experience SKILLS Knowledge of social media platforms and digital marketing Strategic-, creative- and critical-thinking skills Research, interviewing, writing, editing and proofreading skills Organizational and project management skills Interpersonal, communication and client -management skills Resourceful and detail oriented Customer and client focused Ability to multitask, prioritize and work under pressure in fast-paced environment Ability to work independently but with strong process and team orientation Ability to problem-solve and deal with urgent communication issues Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office-based Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required Yes Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Contact Information
Contact Name: Kalimba Scott
Contact Email: kalimba.scott@highmarkhealth.org Website: https://highmarkhealth.wd1.myworkda... Company Description: Our businesses include the Highmark Health Plan, one of America's largest Blue Cross Blue Shield insurers; a growing regional hospital and physician network; and leading companies that offer dental solutions, reinsurance solutions, population health management, and innovative, technology solutions. We're 35,000 employees strong — and proud to be serving millions of customers across the U.S. every day. And our legacy is strong and deep, beginning in the year 1848. Learn more about our companies. | |||||
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