|Email Marketing Specialist|
Company: Eileen Fisher
Location: Irvington, NY or Secaucus, NJ, NY
Employment Type: Full Time
Date Posted: 12/01/2020
Expire Date: 02/01/2021
Job Categories: Retail/Wholesale
Email Marketing Specialist|
Position Description: The Email Marketing Specialist will be responsible for driving a best-in-class customer experience, helping to drive sales and engagement supporting both digital commerce and retail stores. He/she will be responsible for optimizing the email program for maximum performance, leveraging iterative testing and data analysis. With a passion for content curation and an obsession with KPIs, this is a pivotal role in transforming EILEEN FISHERs email program
This role provides an ideal blend of the creative and the analytical as the Email Marketing Specialist will not only develop, enhance and grow the email channel through customer segmentation and advanced targeting, but will also have the autonomy to brainstorm, launch and test new ideas and programs. An eye for innovation is key to success in this role and the Email Marketing Specialist is responsible for identifying opportunities for content efficiency and automation, and then implementing those improvements.
Summary of Duties and Responsibilities:
Responsible for creating and managing the email marketing calendar, creative briefing, testing plans, and prioritization for the US, Company Store and Global email.
Oversee day-to-day email campaign productions, including stakeholder management and communications, design, content, deployment, A/B testing, optimization.
Project manage email deployment. Test and QA campaigns. Responsible for approval of all sends/automations before scheduling.
Work cross functionally with merchants and creative teams to build email marketing campaigns that are on-brand and effective
Populate weekly, monthly, and/or ad-hoc reports
Implementation of channel testing roadmap. Partner with the Site Optimization Specialist to develop and implement landing page testing.
Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management.
Management of two Email Service Providers.
Detailed knowledge of email marketing best practices and both domestic and global regulations including CAN-SPAM.
Education: BS/BA in Marketing or related field
3+ years of relevant experience, including experience in email marketing and/or digital marketing.
Experience with an enterprise level ESP.
Knowledge of email marketing best practices.
Ability to prioritize and manage multiple projects simultaneously and work cross-functionally.
Strong project management and process development capabilities. Demonstrated oral and written communication skills.
Strong knowledge of Google Analytics and experience manipulating data and performing calculations in excel.
Company Name: Eileen Fisher
Luxury Retail apparel