McDonald’s® USA and Media Entrepreneur Roland S. Martin Launch Scholarship to Help HBCU Students on the Path to Graduation
Posted By: Kennedy Williams on February 21, 2022 |
McDonald’s USA and Roland S. Martin, a lifetime member of Alpha Phi Alpha Fraternity, Inc., are awarding more than $100,000 in scholarships to rising juniors and seniors attending Historically Black Colleges & Universities (HBCUs). The effort, in honor of the fraternity’s 115 years of scholarship and Black excellence, is to help address the often-insurmountable financial challenges faced by HBCU students attempting to fund a four-year college education.
Data shows that on average, scholarships and grants only cover 25% of the total cost of college per year and often scholarships for HBCU students are centered on transitioning them from high school to college. For upperclassmen, the rising costs of tuition and growing loan debt paired with the limited scholarship funds offered for this group can make it financially difficult to graduate.
“HBCUs and their students are vital to the fabric of our nation and I will always champion for their success,” said Roland S. Martin. “I’ve witnessed first-hand the financial struggle that impacts Black college students, especially those in their final semesters. So, I’m pleased to partner with McDonald’s and TMCF to celebrate my beloved fraternity, Alpha Phi Alpha, and provide a resource that will help Black students graduate.”
With the help of Thurgood Marshall College Fund (TMCF), seven rising juniors and seniors will be awarded $15,000 scholarships for the 2022-2023 academic year. In alignment with Alpha Phi Alpha’s century-long commitment to scholarship, McDonald’s continues its longstanding support of community, education and feeding and fostering community with this scholarship, which is additive to its existing Black & Positively Golden Scholarship program that awarded $500,000 to HBCU students last year.
“We know the outstanding work being done at HBCUs, which is why our team is devoted to use our scale and resources to expand educational opportunities for Black students,” said Reginald J. Miller, Vice President and Global Diversity, Equity and Inclusion Officer at McDonald’s. “Our hope is that this scholarship effort helps build and support the pipeline of diverse talent that will go on to be changemakers in our society for decades to come.”
Applications are now available on the Thurgood Marshall College Fund website at TMCF.org.
Award winners will be announced prior to the start of the Fall 2022 semester. Students interested in applying must meet the following eligibility requirements:
Be 18 years or older
Be enrolled as a junior or senior at a TMCF member institution and private HBCUs in Fall 2022
Have a cumulative grade point average of 2.7 or higher
Submit a brief essay on how they demonstrate Black excellence and leadership within their campus community
Be a U.S. citizen or legal permanent resident with a valid permanent resident card or passport stamped I-551
In addition to the scholarship funds, recipients will also have the unique opportunity to engage one-on-one with McDonald’s executives currently working in their respective fields of study. This real-world learning opportunity will provide additional benefit to students as they plan for the next step into their professional careers.
“For more than two decades, we’ve worked with McDonald’s to provide critical resources to students when they need it most. Matriculating through college can be tough, and funds to support navigating that journey is a crucial part of ensuring graduation is attainable,” said Dr. Harry L. Williams, President and CEO of the Thurgood Marshall College Fund. “And we’re excited to extend our partnership with this scholarship to offer even more funds to HBCU students next year.”
This scholarship is just one of the many ways that McDonald’s continues to support its commitment to the Black community, building on brand initiatives that provide skills training, mentorship and education resources to support people who are building a path forward and achieving their goals. Since 2020, through strategic initiatives like the partnership with TMCF, the company and its owner/operators have awarded more than $1 million in scholarships to deserving HBCU students who are positioned to be the next generation of transformational leaders across business, STEM, politics, law, the arts, and a multitude of other careers.
For more information on the scholarship or to apply, visit www.TMCF.org. For more information on McDonald’s commitment to uplifting the communities it serves, visit www.blackandpositivelygolden.com and @wearegolden.
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