Advertising and Recruiting Specification Sheet

* Click on the links to see examples for each specification
Banner Advertising
Banner ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
  • Third party banner ad code)
Banner ads are accepted in the following dimensions (in pixels):
Additional information needed
  • Target URL (web address) where you want users to go to when your banners are clicked


Currently, animated banners should be no longer than 15 seconds before it loops.

If you purchased a post-login interstitial or lead-generation ad, the acceptable formats and dimensions are as follows:
  • plain HTML coding is acceptable
  • 600x500 is the only acceptable dimension
If you have a lead-generation ad, please let us know what information you want to capture and who you want the leads to be sent to (e-mail address). We can send you our leads daily or weekly.
Banner Advertising
Banner ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
  • Third party banner ad code)
Banner ads are accepted in the following dimensions (in pixels):
Additional information needed
  • Target URL (web address) where you want users to go to when your banners are clicked


Currently, animated banners should be no longer than 15 seconds before it loops.

If you purchased a post-login interstitial or lead-generation ad, the acceptable formats and dimensions are as follows:
  • plain HTML coding is acceptable
  • 600x500 is the only acceptable dimension
If you have a lead-generation ad, please let us know what information you want to capture and who you want the leads to be sent to (e-mail address). We can send you our leads daily or weekly.
Direct Email Blast
You can submit your E-mail Blast materials in the following formats:
  • JPEG/JPG
  • GIF
  • HTML (with JPEG/JPG and/or GIF images included)
The width of the material you submit should be between 600 and 750 pixels wide. There is no length limit. Additional information needed:
  • If sending a JPEG/JPG or GIF image as the e-mail blast,
    • please provide the target URL (web address) where you want users to go to when your email blast image is clicked
    • OR
    • let us know what part of the image you want to be "clickable" along with the target URL.
  • The preferred SUBJECT line text for the e-mail blast
  • The preferred date you want the e-mail blast to go out
Please provide materials to us at least 2 business days from the expected time you want the e-mail blast to launch.
Direct Email Blast
You can submit your E-mail Blast materials in the following formats:
  • JPEG/JPG
  • GIF
  • HTML (with JPEG/JPG and/or GIF images included)
The width of the material you submit should be between 600 and 750 pixels wide. There is no length limit. Additional information needed:
  • If sending a JPEG/JPG or GIF image as the e-mail blast,
    • please provide the target URL (web address) where you want users to go to when your email blast image is clicked
    • OR
    • let us know what part of the image you want to be "clickable" along with the target URL.
  • The preferred SUBJECT line text for the e-mail blast
  • The preferred date you want the e-mail blast to go out
Please provide materials to us at least 2 business days from the expected time you want the e-mail blast to launch.
Diversity Candidate Sourcing
If you decide that you would like to have us source and recommend diverse candidates for you, we like to follow this simple process to get our recruiters working to find candidates on your behalf:
  1. You provide us with the candidate profiles that you would be looking to hire. Typically, we would work on 3 to 4 profiles at a time, with such information as level of experience, collegiate major, area of employment, geography, and industry experience.
  2. Once we have the candidate profiles we will be sourcing, the HBCU CONNECT team will implement a marketing plan and a list of databases that we can mine to generate candidates.
  3. We set up a landing page on our website where interested candidates can register and upload a resume.
  4. We begin sourcing candidates and inviting them to submit their information if we do not already have it on file.
  5. We screen all interested candidates.
  6. We send over a report each week (usually on Mondays) with all new candidates, and status updates on candidates from previous weeks, such that we can mutually track the candidates through your interview process and insure that we are finding the correct talent.
  7. Repeat process as new candidate profiles are shared/removed.
Employer Showcase
For the Employer Showcase, please provide to us the following materials:
  • a 120x60 (in pixels) logo in either JPEG/JPG or GIF format. We can not accept HTML tracking code in place of the logo.
  • the text (which can include links) that you want posted.
Generally, you would want text to explain who you are and what your company is about.

You can find Employer Showcases at http://www.hbcuconnect.com/cgi-bin/jobs/employerShowcase.cgi for examples.
Exclusive Diversity Recruitment Event
To coordinate and price an event we will need desired locations, talent profiles, desired timeframe, desired attendance numbers, and budget.
Featured Employer Ad
Featured Employer Banner Ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
  • HTML (external banner tracking code)
These banner ads are only accepted in the following dimensions (in pixels):
Additional information needed
  • Target URL (web address) where you want users to go to when your banners are clicked
HBCU Alumni Magazine
Specifications For Electronic Media

All ads provided to HBCU Connect Alumni Magazine must be submitted in the following digital format:
  • Include your name and contact information (e-mail, phone) with your e-mail or mail correspondence.
  • CMYK (full-color process)
  • TIFF, PDF, EPS, or JPEG file format. This should be flattened 300 dpi TIFF (with rasterized type) and high resolution PDF. No JPG or EPS.
  • If submitting a full page bleed ad, be sure to add 5/8" to top, bottom, and both side margins to allow a 1/8" bleed from the edge of the page (8.75" wide x 11.25" height). Keep all type and critical matter within the 7.5" x 10" dimension of the ad.

Magazine Printing Specifications
  • Stock: 80# Gloss Text
  • Cover Stock: 80# Gloss
  • Full Page (no bleed) - 7.5" x 10"
    Full Page (with bleed) - 8.75" x 11.25"
  • Half Page - 7.5" x 4.875"
  • The trim size is 8.5" x 11"
  • Finishing: Collated, folded and 2-staple saddle stitched


Editorial content specs:
1 page article = 300 words.
2 page article = 700 words
HBCU Alumni Magazine
Specifications For Electronic Media

All ads provided to HBCU Connect Alumni Magazine must be submitted in the following digital format:
  • Include your name and contact information (e-mail, phone) with your e-mail or mail correspondence.
  • CMYK (full-color process)
  • TIFF, PDF, EPS, or JPEG file format. This should be flattened 300 dpi TIFF (with rasterized type) and high resolution PDF. No JPG or EPS.
  • If submitting a full page bleed ad, be sure to add 5/8" to top, bottom, and both side margins to allow a 1/8" bleed from the edge of the page (8.75" wide x 11.25" height). Keep all type and critical matter within the 7.5" x 10" dimension of the ad.

Magazine Printing Specifications
  • Stock: 80# Gloss Text
  • Cover Stock: 80# Gloss
  • Full Page (no bleed) - 7.5" x 10"
    Full Page (with bleed) - 8.75" x 11.25"
  • Half Page - 7.5" x 4.875"
  • The trim size is 8.5" x 11"
  • Finishing: Collated, folded and 2-staple saddle stitched


Editorial content specs:
1 page article = 300 words.
2 page article = 700 words
HBCU Student Magazine
Mechanical Specs
  • Digital files required. Trim size of magazine: 4.25" x 5.5". Full page bleed size: 4.5" x 5.75".
  • Files for full page ads should be built at 100% with bleed (4.5" x 5.75"), as single pages
  • Files for half page ads should be built at 100% with bleed (4.5" x 3")
  • Electronic files accepted in the following formats: JPG, TIF, EPS, and PDF.
  • Include all printer/screen fonts, logos and linked artwork. All artwork must be in CMYK mode. Images must be a minimum of 300 dpi (resolution) and actual size.
  • Images should not be compressed
  • Mail all files to: oncampus@hbcuconnect.com

Magazine Printing Specifications
  • Stock: 100# Gloss Text
  • Flat Size: 8.5 x 5.5 inches
  • Finished Size: 4.25 x 5.5 inches
  • Inks: 4 Color Process
  • Sides: Double
  • Finishing: Collated, folded and 2-staple saddle stitched


Editorial content specs:
1 page article = 170 - 190 (max) words.
1.5 page article = 270 words
2 page article = 380 words
HBCU Student Magazine
Mechanical Specs
  • Digital files required. Trim size of magazine: 4.25" x 5.5". Full page bleed size: 4.5" x 5.75".
  • Files for full page ads should be built at 100% with bleed (4.5" x 5.75"), as single pages
  • Files for half page ads should be built at 100% with bleed (4.5" x 3")
  • Electronic files accepted in the following formats: JPG, TIF, EPS, and PDF.
  • Include all printer/screen fonts, logos and linked artwork. All artwork must be in CMYK mode. Images must be a minimum of 300 dpi (resolution) and actual size.
  • Images should not be compressed
  • Mail all files to: oncampus@hbcuconnect.com

Magazine Printing Specifications
  • Stock: 100# Gloss Text
  • Flat Size: 8.5 x 5.5 inches
  • Finished Size: 4.25 x 5.5 inches
  • Inks: 4 Color Process
  • Sides: Double
  • Finishing: Collated, folded and 2-staple saddle stitched


Editorial content specs:
1 page article = 170 - 190 (max) words.
1.5 page article = 270 words
2 page article = 380 words
Internship Program Promotion
Please send over a list of Internship opportunities, and any program materials you have that you would like for us to promote, and where candidates should apply.

If you would like for us to collect resumes for you for the opportunities, just let me know and we will collect and deliver the intern candidates for you!

Once we receive the internship information we will launch the following:
  1. Email Blast
  2. Newsletter Content Listing
  3. Website Content Ads
  4. Social Media Push
Job Pack Bundle
We will need an active account for the person who will be posting the jobs from this pack. At this time, we can only grant access to one account to post jobs, but if multiple people are needed, please contact us so that we can discuss the best possible solution. Please send over the First Name, Last Name, and Email Address of the person who will be posting the jobs so that we can give that person the correct access and job posting limit. We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
Job Scraping / Import
We just need to know the url to your job listings.

If you have a link to an xml feed for your jobs that would be great, otherwise a link to your job listings is fine.
Newsletter Content Listing
For the newsletter content listing, we will need the following:
  • A 1280x720 graphic image or logo (only JPG or GIF image).
  • The text (which can include links and HTML) that you want posted in the listing.
  • Week in which you would like us to run your ad.
If you do not have the specified dimension, you can send us what you have and we can size it for you.
Newsletter Content Listing
For the newsletter content listing, we will need the following:
  • A 1280x720 graphic image or logo (only JPG or GIF image).
  • The text (which can include links and HTML) that you want posted in the listing.
  • Week in which you would like us to run your ad.
If you do not have the specified dimension, you can send us what you have and we can size it for you.
Newsletter LeaderBoard
The newsletter banner ad can be in the following formats:
  • JPEG/JPG
  • HTML (external banner tracking code)
  • GIF
The only size accepted is:
  • 468x60
Additional information needed:
  • Target URL (web address) where you want users to go to when your banners are clicked
  • The potential week/date you would like the newsletter banner to run. Usually the newsletter is sent every Monday morning.
Newsletter LeaderBoard
The newsletter banner ad can be in the following formats:
  • JPEG/JPG
  • HTML (external banner tracking code)
  • GIF
The only size accepted is:
  • 468x60
Additional information needed:
  • Target URL (web address) where you want users to go to when your banners are clicked
  • The potential week/date you would like the newsletter banner to run. Usually the newsletter is sent every Monday morning.
Press Release
Press Releases are typically written by our in-house editorial team, but if you would like to provide us with editorial content to publish as a press release, please include an image with dimensions of 1280x720, a headline or title for the press release no more than 125 characters, and then the body / text for the press release that can be unlimited.
Social Media Post
Please provide the following:
  • A 1280x720 image or similar dimensioned image (jpg, gif, png)
  • Title or Subject Line for post
  • Content or text to be displayed along with post (one paragraph), but there is no text limit for facebook.
  • A link/URL that leads to a web site destination of your choice.
  • For Twitter provide a link along with 280 characters.
Social Media Post
Please provide the following:
  • A 1280x720 image or similar dimensioned image (jpg, gif, png)
  • Title or Subject Line for post
  • Content or text to be displayed along with post (one paragraph), but there is no text limit for facebook.
  • A link/URL that leads to a web site destination of your choice.
  • For Twitter provide a link along with 280 characters.
Sponsored Content Ad
Images or logos of the content ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
Additional information needed
  • Target URL (web address) where you want users to go to when your ads are clicked
  • Text that you want displayed on the content ad. Please use no more than 150 characters
  • Preferred title of your content ad. No more than 45 characters.
Sponsored Content Ad
Images or logos of the content ads are accepted in the following formats:
  • JPEG/JPG
  • GIF
Additional information needed
  • Target URL (web address) where you want users to go to when your ads are clicked
  • Text that you want displayed on the content ad. Please use no more than 150 characters
  • Preferred title of your content ad. No more than 45 characters.
Unlimited Jobs
Please send over a list of employees that should have access to post job listings, providing us with the following information:
  • First Name
  • Last Name
  • Email Address
We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
Unlimited Resumes
Please send over a list of employees that should have access to our resume database with the following information:
  • First Name
  • Last Name
  • Email Address
We will set up the accounts within 24 hours and set the default password on the accounts to 'guest'.
Video Showcase
You can submit your Video Showcase in the following format:
  • MOV
  • WMV
  • AVI
  • MPG
  • SWF
  • FLV
  • RM
  • QT
  • HTML video embed code (e.g. from Youtube, etc.)
Currently, we do not have any size requirements.
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